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Peruchin Coffee Co. is born from a family tradition and a true love of Coffee. Our grandfather, Peruchin, began and ended his day with a fresh brewed cup of coffee. One of our fondest memories was sitting around the table in the evening drinking coffee with Peruchin listening to music. Peruchin had a full head of white hair and would joke with all his grandchildren that his hair was white because he showered with milk. Though he had a tough exterior he was quite loving and embedded in all of us the importance of family unity and creating unforgettable memories. In 1997 we lost Peruchin to a tragic accident. To this day, the coffee aroma reminds us of those beautiful moments with him. Thus, this coffee brand honors his legacy and the beautiful moments he created with his family.